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Spotlight Stories

Lentsaba Village: Empowering Artisans and Entrepreneurs Across Borders

In a world where passion, skill, and resilience know no boundaries, the Virtual Artisan Market (VAM) emerges as a symbol of hope, transcending geographical barriers and shattering limitations to amplify the voices of the marginalized and overlooked. The face of VAM is Lentsaba Village, a digital platform that embodies the essence of this remarkable initiative. It is not merely an online marketplace; it’s a worldwide movement that provides a platform for small entrepreneurs, women empowerment projects, refugees, and talented artisans to showcase their unique creations to the global audience.

The story of VAM originates from the compassionate endeavors of “Saving Orphans Through Healthcare and Outreach” (SOHO), a non-profit organization based in Indianapolis that dared to dream beyond conventional borders. Their journey began with a meticulous brainstorming session, driven by the ambition to establish a sustainable enterprise that could uplift the marginalized and showcase the talents of skilled individuals.

This vision was not confined to closed boardrooms but was embraced by the INFS 318 Business Systems Analysis and Design class of 2021. Each student, fueled by a sense of purpose, diligently worked towards finding solutions that could transform this distant dream into a tangible reality. Their encounter with resilient women and girls who had survived abuse and human trafficking yet produced remarkable artwork filled with unwavering spirit became the driving force behind the inception of the Virtual Artisan Market.

Subsequent classes continued to carry the torch forward, executing the project meticulously, developing protocols, and crafting a narrative that was both empowering and sustainable. The INFS 436 Web-Based Systems played a pivotal role in constructing an online platform integrated with Etsy, giving birth to what is now known as Lentsaba Village. The Andrews Enactus students, with support from the School of Business Administration, collaborated with SOHO to explore and develop avenues for vulnerable women and young adults transitioning from orphanages to gain sustainable employment and stay off the streets.

Today, VAM stands as a global hub connecting women empowerment projects in Eswatini, skilled Bronze artisans from Ouagadougou, Burkina Faso, and is poised to embrace Burmese communities and a resilient women’s battalion from Harare, Zimbabwe. The bakery initiative in Eswatini reflects VAM’s commitment to providing vocational skills, enabling survivors of abuse to seamlessly transition into the workforce.

However, the journey of VAM, like any great odyssey, is marked by challenges. Issues related to finance, inventory management, quality control, marketing, and logistics often appear insurmountable. Nevertheless, each challenge is seen not as a setback but as an opportunity to innovate, adapt, and evolve. Each obstacle serves as a clarion call to transcend limitations and transform adversities into stepping stones. Every achievement, no matter how small, serves as a testament to the indomitable spirit of every artisan and entrepreneur who dares to dream.

VAM is more than just an online marketplace; it is a global chorus of voices, a testament to human resilience. Every piece of artwork is not merely a product; it is a story, a journey of indomitable spirits that rise from the ashes, transforming each challenge into an epic narrative of triumph.

Takudzwa Mugwisi, a pivotal figure at the intersection of art and commerce, serves as the Student General Project Manager for VAM and the Lentsaba Village store. At the 4th annual Celebration of Community Engagement held on October 19, 2023, the VAM project garnered significant attention. The project was honored with the “Most Innovative Project” award, and Takudzwa, serving as the General Manager of the project, received a modest scholarship in recognition of her outstanding contributions. Hailing from Zimbabwe and armed with a BBA in Finance and a minor in Information Systems, her expertise transcends academic credentials. Takudzwa seamlessly integrates the soulful artistry of global artisans with the eclectic and dynamic US market, ensuring that the vision of VAM continues to flourish.